ChatGPT, which Microsoft is investing in and promises a different, more natural experience when it comes to online searches, is seen as a threat to Google’s dominance
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Until a few months ago, if someone argued that Google’s dominance of the Internet information search engine could be challenged, the vast majority of his interlocutors would call him crazy!
But now that has changed as ChatGPT, which Microsoft is investing in and promises a different, much more natural experience when it comes to online searches, is seen as potentially threatening Google’s dominance.
Microsoft was quick last week to officially announce that it is integrating ChatGPT into Bing, its own search engine. A move that could work positively for Bing, whose market share is extremely small. As well as helping boost the popularity of Edge, Microsoft’s browser, which also has a very low market share.
Of course, for the time being the integration of ChatGPT in Bing is at a test level and to try it one should write in the relevant list. But in any case, by the end of 2023 it will be available and that is why Google hastened to give its own answers.
It is reminded that ChatGPT is a chatbot based on GPT-3. In turn, GPT-3 is a technology which – in a fairly basic explanation – allows a “machine” to create text that looks like it was written by a human! This is one of the largest and most powerful language processing artificial intelligence models, which has been developed by OpenAI, a company in which Microsoft has invested about 10 billion dollars!
Google’s answer
With analysts beginning to argue that Google is “at risk” the American giant could not help but respond.
After all, the discussion about the so-called conversational AI, i.e. the use of artificial intelligence in order to have a “conversation” between the user and the machine, as is the case with ChatGPT, has started for several years.
For its part, Google responded with Bard which is its own conversational AI chatbot. Bard was introduced earlier this week, it is, of course, in a test version, and the fact that the first test was not so successful as it gave the wrong answer to the question about the discoveries of the James Webb Space Telescope caused the share price to fall of Alphabet, the parent company of Google!
Bard is based on the Language Model for Dialogue Applications (LaMDA), as the technology developed by Google in response to GPT-3 is called. In addition, Google announced that it is investing $300 million in Anthropic, which operates in the same space.
However, the fact that Google did not rush to make any statement about the integration of Bard into the new functions regarding search services and the new features of Google Lens and Google Maps that were also presented during the week, has created the impression that for now Microsoft is winning the “battle”.
The fact that the latter is preparing to integrate conversational AI functions into Microsoft 365 applications (Word, Excel, PowerPoint) may be another blow for Google, which needs to do something spectacular to get back into the limelight.
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