After laying off more than 1,000 employees from divisions like Pixel, Nest, Fitbit and Google Assistant, Google is now reducing its ad sales team by “hundreds of roles,” a company spokesperson told Engadget. Google said it undergoes a thorough annual process to structure its team to best serve its advertising customers.
This includes aligning customers with the appropriate specialty teams and sales channels to meet service requirements. As a result, several hundred roles worldwide are being phased out, and affected employees will be able to apply for vacancies within the team or elsewhere at Google. The spokesman did not disclose the exact number of employees affected by the cuts or their locations. Business Insider was the first to report the news after obtaining a memo sent to staff by Google Chief Business Officer Philipp Schindler on Tuesday.
The new round of layoffs at Google is part of a broader trend of job cuts in the tech industry, which has seen thousands of jobs lost by 2023. For example, in the first fortnight of this year, Amazon laid off hundreds of employees from Twitch, Prime Video, MGM Studios and Audible. Other tech companies such as Discord, Meta, Unity and Duolingo also cut staff in 2024. In December,
The Information reported that Google intended to restructure its ad sales unit, which employs more than 30,000 people. The plan is to leverage machine learning to help customers buy more ads on core products like Google Search and YouTube, which are the company’s main sources of revenue. The majority of today’s job cuts are focused on ad sales teams that sell ads to large enterprises.
In other news, Google is reportedly offering millions of dollars in stock to select researchers at DeepMind, its artificial intelligence division, to prevent them from leaving for competitors like OpenAI.
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